The Mckenzie Digital Twin project involved creating 3D scans of Mckenzie sneakers and rendering them in a wide range of colors using software such as 3Ds max, Vray, and Realitycapture. By utilizing these powerful tools, the project achieved a high level of detail and accuracy, providing an impressive and immersive experience for users. The end result is a visually stunning digital representation of the sneakers that can be explored and customized in ways that were not possible before. Overall, the Mckenzie Digital Twin project showcases the power of cutting-edge technology in creating dynamic and engaging digital content.