Yeti ESU
Every Single Use
Yeti ESU sustainability commercial.
Worked on this together with Chapman Bullock from Proper studios and Lars Snelders. I was responsible for the 3D modeling, texturing and lookdev of the styrofoam cooler. And I was also responsible for some RND simulations for the plastic bottles and the plastic bag.
Simulations were done in Tyflow, except for the liquid this has been done by Lars in PhoenixFD. Had lots of fun working on this project!
Every Single Use- :15 seconds Campaign Commercial
Built for generations. The “For Every Single Use” campaign positions their high-end products next to everyday items that end up in places like landfills and/or oceans. The benefit to the planet of less single-use items is an obvious one. We took the already successful print campaign, and built a :15 commercial spot with a series of playful animations that highlight how disposable these single use products really are.
Credits:
- Creative Director: Chapman Bullock
- CG Lead + AD: Lars Snelders @fllars
- 3D Generalist: Tommy Jansen @tommyj3d
- Agency Director: Paulie Dery, Carlos Rangel
- Agency Producer: Taylor Johns, Arlo Rosner
- Art Directors: Michell Maben, Madison “MJ” Jones
- Copywriter: Matt Klugman
- Motion Design: Kenzie Mines
- Brand: Josh Weichhand
- Sound: @zeligsound